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ABCs Of Making Money book (Updated) - by Dr. Denis L. Cauvier & Alan Lysaght

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ABCs Of Making Money book (Updated) - by Dr. Denis L. Cauvier & Alan Lysaght

The first and ONLY 3rd party endorsement of the Primerica business opportunity is updated for 2011! The authors now devote a full page to describing Primerica's hugely successful IPO; they call Primerica "...a leader in providing business opportunities to motivated people..." and still say "After reviewing and analyzing thousands of business opportunities around the world, one company that meets all 15 of our criteria is Primerica."

Million dollar earners to greenies have been using this book for years to build their businesses because they know the power of the 3rd party endorsement. Introducing the new, ABCs of Making Money book updated for 2011. Leaders all across the country are already training with the book. numerous improvements were made throughout; here are a few key pages that you and your team mates might find useful:

  • Everyone needs a financial advisor. Page 146
  • The benefits of monthly contributions. Page 66 & Page 140
  • Dangers of Whole, Cash Value, & UL insurance. Pages 102-105
  • What do The ABC Guys say about Direct Marketing? Page 193
  • What do The ABC Guys say about Primerica? Pages 194–195

Are you looking to change your financial future?

If too much debt is causing you stress and sleepless nights, take control of your financial future with the ABCs of Making Money. Learn the secrets of eliminating excessive debt and gaining control of your income. Don’t spend another minute worrying about your finances, order today.

The ABCs of Making Money is a simple, step-by-step guide for everyone

This common sense approach contains lots of simple checklists, self- directed exercises and tips.

Based on a combined 35 years of research, financial consulting and leading seminars in 40 countries, it demystifies the secrets of making money while providing proven strategies for the average person to painlessly create extraordinary wealth.

Using the techniques found in the ABCs of Making Money will help you achieve financial freedom, gain control of your life, eliminate financial stress and stop living paycheck to paycheck.This common sense approach contains lots of simple, self-directed exercises and is loaded with inspirational teen success stories.

"I strongly recommend this book for anyone who is sincerely interested in becoming wealthy!" - Brian Tracy, international best-selling author of Getting Rich in America


The Challenge: 64% of all Americans will retire below the poverty line. Only 2% will enjoy a life of wealth! We are working longer hours, suffering dangerous stress levels and carrying higher debt loads, yet we still only manage to live paycheck to paycheck. Financial worries are the #1 cause of sleep deprivation and marital problems.

Do you feel frustrated and trapped in your daily routines? Are you desperately looking for solutions? This book will change your financial life forever! The ABCs of Making Money is a simple, step by step guide for everyone. This common sense approach contains lots of simple checklists, self-directed exercises and tips.

You’ll learn how to:

  • Achieve financial freedom
  • Gain control of your life
  • Stop living paycheck to paycheck
  • Eliminate financial stress
  • Quickly get out of debt
  • Avoid the most common Wealth Robbers
  • Escape common rip-offs and reduce needless charges
  • Land the perfect job
  • Get rich with Multiple Sources of Income
  • Turn your hobby into wealth
  • Retire to a life of wealth

15 Characteristics of an Ideal Business (excerpt is taken from the book)

1. Sell to masses.
At Primerica, our market is infinite.

2. Fulfill a fundamental need for many people.
Primerica provides financial services. Everybody has a need for what they do. Kids need college funds, families need to get out of debt and save money, old adults need a way to preserve their savings as long as possible.

3. Be low risk.
Primerica agents don't have any risk. There is no quota and there is no time table. If agents want to take off from work, they can and nothing will happen to their business. Only thing they have to worry about is keeping their license active, which isn't a problem at all since agents know what to do to renew their licenses.

4. Provide the opportunity for ongoing passive income.
At Primerica, agents can make passive income 2 ways. First way is by recruiting and making overrides. Second way is getting a securities license and get paid on securities business forever.

5. Require a low staff component.
At Primerica, you don't need to hire any employees. You can run the entire business by yourself because there is already 2000+ employees at the home office to help you process your paperwork.

6. Have a stable, growing, long term demand.
Financial services is going to be in high demand for a very long time because many people are in a financial mess.

7. Have a low overhead cost.
At Primerica, there is no overhead cost since you don't need to buy any equipment. The only incurring cost you may have is traveling and communication service such as GoSolo.

8. Have a low startup cost.
At Primerica, it only cost $199 to startup.

9. Have a unique quality, making it difficult for competitors to copy.
While there is many other financial companies out there, they only do parts of what Primerica can do. Primerica does it all! They do financial planning, life insurance, mortgages, debt elimination, investments, retirement plans, college plans, prepaid legal, long term care, and auto and homeowner's insurance.

10. Have a positive cash flow and low inventory cost.
Even though it cost $199 to startup at Primerica, you can make all that money back by doing business with one client. As for inventory, your only inventory is purchasing brochures, which is optional and they cost as little as 5 cents each.

11. Have a high profit margin and rate of return.
You can make profits if you get to work. There over 50 people who makes 7 figures in a matter of 10-25+ years. There are over 1000 people making 6 figures as well.

12. Have minimal government regulation.
Primerica is a very regulated industry, but they have very little or any government agents interfering with daily business activities. Why? Its because Primerica agents follow the rules and laws.

13. Be portable.
At Primerica, you can move or open your business anywhere in your country.

14. Be fun, challenging, and satisfying for the business owner.
At Primerica, it is fun because you are hanging out with people who wants to be financially independent. It is challenging because you face skepticism and objections. It is satisfying when you realize that what you do helps people.

15. Provide an opportunity to uncover other money making multiple sources of income.
At Primerica, you can use your money to do other things. There are several people who use the money they make at Primerica to purchase real estate. One person bought a shopping mall, some condos, and other properties and make money from that.

Also available: The ABCs of Making Money for Teens (Click Here to order on The ABCs of Making Money for Teens)

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